Royal Bliss Launches in Spain

This is Coca-Cola’s first new brand launch in 10 years — there have been new products of existing brands but not a whole new brand. Royal Bliss, launching in Spain, is a line of eight tonics that can be consumer on their own but they are also geared towards mixing with alcohol. The packaging looks kind of cheesy and feels already ready for a redesign. All the stories are in Spanish, so you’ll have to Google-translate the link.