sábado, 10 de marzo de 2018

International Council of Beverage Associations fires up LATAM arm

Latin America and the Caribbean represent 17.5% of the global beverage market, selling around 151bn liters each year, according to the International Council of Beverages Association (ICBA).

The LATAM regional group, launched in December last year, would work with manufacturers and national beverage associations across much of this region - Argentina, Brazil, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico and Peru.

Creating a regional agenda​

Speaking to FoodNavigator-LATAM​, Santiago López, executive director of the ICBA regional group Latin America, said the group had two central objectives.

"The first, is to work with the national beverage associations, sharing industry best practices and configuring, among all, a regional agenda on key topics, such as the promotion of healthy lifestyles and environmental sustainability," ​he said.​

"The second major objective is to establish a voice that can present this vision and action of the industry before the various multilateral forums in the region and contribute in an aligned manner to the common agendas."​

López said whilst there were plenty of opportunities for beverage manufacturers in LATAM, there were also considerable challenges that were better tackled collectively.

"As an industry, we required a much closer and more direct dialogue with the national beverage associations; with the beverage companies of different sizes; and with regional authorities in order to address these challenges and opportunities." ​

'Dispersion and multiplicity' of regulations​

Given its expanse as a region and each country operating under separate national governments, López said many hurdles facing industry centered on regulation.

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