K ith And Coca-Cola Team Up For A Summertime Collaboration

founder and creative director Ronnie Fieg has always loved Coca-Cola since he was a kid. The sparkling Cola-flavored soda, “It evokes nostalgia and a sense of comfort,” said Fieg. “People cannot help but feel a familiar emotion when they see the Coca-Cola branding.” Fieg wanted to bring that on nostalgia to Kith, so he teamed up with Coca-Cola for a line of products that capture the iconic brand in a new way just for the warm summer months.

Coca-Cola and Kith team up for a collaboration

The Kith X Coca-Cola collection consists of a men’s and women’s apparel that put a new riff on the legendary red and white Coca-Cola logo. The Kith name and Coca-Cola’s graphic identity come together on limited edition bottles, hoodies, t-shirts, shorts, swim trunks, and a selection of warm weather gear that includes slides, beach towels, pool floats, ice cube trays and more. Converse got in on the fun with a three-way collaboration that includes a Kith X Coca-Cola white denim version of the Chuck Taylor All-Star 1970 model.

“I wanted to tell more of a summertime story. As New Yorkers, when we think of summer we think of the Hamptons,” said Fieg. “So the collection is really inspired by that setting and lifestyle.”

A hoodie from the Kith X Coca-Cola collaboration

“We know Ronnie understands better than anyone how to create the right products that his fans love time and time again,” added Coca-Cola brand director Evan Holod. “He created products for this collection that are inspired by the summer, which fits perfectly with our brand because nothing tastes better than a delicious Coca-Cola in the summer.”

Holod says that creative partnerships like the collaboration are embedded in Coca-Cola’s DNA. “From the first Norman Rockwell collaboration to Andy Warhol and his famous Coke bottle paintings, Coca-Cola has always been a part of pop-culture and a favorite for artists,” said Holod. “We love partnering with people like Ronnie who have a real love and passion for Coca-Cola, who make it a part of their lives, and who live the brand like we do each and every day.”

Coca-Cola and Kith will launch the collaboration during the first week of August with an exclusive friends-and-family weekend. “Everyone will be outfitted in the product and get to experience it in the setting it was designed for,” said Fieg.