The Coca-Cola Co's Spanish unit has lined up range of 'premium' mixers for the country's on-premise.
Royal Bliss, which comprises eight variants, is the unit's first brand launch in a decade, Coca-Cola Spain said. The company spent two years developing the range for the Spanish consumer.
The range includes: Creative Tonic Water, Bohemian Berry Sensation, Creative Zero Azúcar Tonic Water, Elegant Soda, Exotic Yuzu Sensation Tonic Water, Expressive Orange, Ironic Lemon and Irreverent Ginger Ale.
"Inspired by the latest mixology trends, the new line offers restaurant owners and bartenders... new opportunities to refresh patrons with creative drinks," the firm said.
"There's a new generation of consumers with an eye for quality, care and detail," said Paloma Cruz Caridad, director of carbonated beverages, Coca-Cola Spain and Portugal. "They are looking to experiment and are keen to discover new sensations. That is why we wanted to offer something new and different."
To support the launch, Coca-Cola has appointed ten mixologists to act as Royal Bliss brand ambassadors.
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