Spain-based digital agency Gigigo has designed a limited edition bottle cap for Coca-Cola that enables people to record messages up to 30 seconds and listen to them upon twisting the cap.
The bottle will be available at two points of sale in Sicily this month. It has also been distributed to select influencers as part of a pilot test for a potentially larger campaign next year.
The video campaign was made by agency DAVID in Buenos Aires and will be aired across Central as well as Eastern Europe.
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