Coca-Cola's ginger flavor heading to Japan, maybe Europe

Coca-Cola's ginger flavor heading to Japan, maybe Europe

The Coca-Cola Co. is debuting Coca-Cola Ginger in Japan in January.

Special

The Coca-Cola Co.'s ginger flavor appears to be on the global march.

The ginger-flavored soda debuted in Australia earlier this year. Now it's set for a rollout in Japan next month, Atlanta-based global beverage manufacturer and distributor Coca-Cola (NYSE:KO) said in a statement. The release date is Jan. 23. A 500ml bottle will retail for about 140 yen, or about $1.19 U.S.

The Coca-Cola Co. is debuting Coca-Cola Ginger in Japan in January.

Special

The company said in announcing Coca-Cola Ginger the new flavor is aimed at attracting occasional and lapsed Coca-Cola drinkers, especially young adults.

"The launch of Coca-Cola Ginger comes as a result of Coca-Cola recognising a significant commercial opportunity for ginger flavoured carbonated soft drinks with consumer research revealing that the market share in Australia is worth $80 million and is continuing to grow. Further to this, there is also a high level of crossover between cola and ginger shoppers, with almost 70 percent of ginger beer and ale shoppers also purchasing a cola product," the company said. Read the full announcement here.

Next up for Coca-Cola Ginger may be Europe this summer, according to a story in Drinks Beverage Review (DBR.com).